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Showing posts from March, 2022

Ecommerce in Emerging Markets

While the COVID-19 economy's headlines are dominated by e-commerce behemoths like Amazon, the news may be misleading. The giants have a little influence on everyday life in many parts of the globe. There are just 17 countries in the world where Amazon has online storefronts and warehouses. If you don't live in an area where Amazon's products are easily available, you'll have to pay a lot for and wait a long time for international shipping if you want to buy from the site. Targeted geographic reach makes sense for the world's largest online retailers. In addition to financial costs, expanding internationally requires a significant amount of time and effort on the part of management. Because of the uncertain profits, the giants concentrate on the biggest markets. Investing here has the greatest potential for profit. The countries where Amazon has fulfillment centers make up 75% of the world's GDP, even though they only account for 10% of the world's population